Looking for the best digital signage software companies in the market? Well, you’ve come to the right place! In this article, we will reveal the top digital signage providers that are revolutionizing the way businesses communicate with their audience.

According to a recent ranking by invidis, the leading authority in digital signage research, the top digital signage software companies in 2023 include Stratacache, Samsung Magicinfo, and Uniguest. These industry giants have millions of licenses and offer a comprehensive range of features and services to enhance your business communications.

Key Takeaways:

  • Stratacache, Samsung Magicinfo, and Uniguest are the top digital signage software companies in 2023.
  • These companies offer a wide range of features and services to enhance business communications.
  • Invidis is the leading authority in digital signage research.

The Rise of Cloud-Based CMS Platforms

In today’s rapidly evolving digital signage landscape, many digital signage software providers are embracing cloud-based CMS platforms as a strategic solution. This shift is driven by the increasing demand for IT security certification and stricter requirements in the industry.

Cloud-based CMS platforms offer numerous benefits that traditional software architectures struggle to provide. Let’s explore some of the key advantages:

Scalability and Flexibility

Cloud-based solutions offer unparalleled scalability, enabling businesses to easily expand their digital signage networks without hardware limitations. With a cloud-based CMS platform, organizations can effortlessly add new screens and locations, making it ideal for both small and large-scale deployments.

Enhanced Security

Security is a paramount concern for businesses in the digital age. Cloud-based CMS platforms prioritize data protection and routinely update security protocols. These platforms employ advanced encryption methods, secure authentication, and regular vulnerability assessments to ensure that the digital signage network remains protected against potential threats.

Easier Feature Rollout

Cloud-based CMS platforms empower software providers to introduce new features and updates seamlessly. With traditional architectures, updating software would often require manual installations or lengthy IT processes. Cloud-based platforms eliminate these obstacles, enabling providers to swiftly roll out enhancements to their customers.

While cloud-based CMS platforms offer numerous benefits, providers still utilizing older software architectures may face difficulties keeping up with evolving customer demands and IT security requirements. To remain competitive, CMS providers must consider transitioning to cloud-based solutions.


Market Consolidation and M&A Activity

The digital signage software market is witnessing a notable trend of consolidation, as companies strategically merge and acquire smaller players to enhance their product offerings and expand their market share. This consolidation is driven by the need to streamline operations, gain a competitive edge, and achieve economies of scale.

Leading integrators and independent software vendors (ISVs) are actively participating in merger and acquisition (M&A) activities to strengthen their portfolios and consolidate their position in the market. These strategic moves allow them to diversify their solutions, tap into new customer segments, and extend their global reach. For instance, Uniguest, a prominent player in the digital signage industry, has been actively involved in M&A activities, including the acquisition of Otrum.

“Market consolidation is an essential strategy for digital signage software providers, as it enables them to combine resources, expertise, and technologies to deliver innovative solutions and exceptional customer experiences.”

Consolidation not only facilitates the spread of software development costs but also enables companies to pool their research and development efforts, leading to the creation of cutting-edge technologies and features. By acquiring smaller companies, industry leaders can leverage their intellectual property, talent, and customer base to gain a competitive advantage and drive innovation.

This consolidation trend in the digital signage software market showcases the industry’s maturity and the increasing demand for advanced solutions. It is an opportunity for the top digital signage software providers to solidify their position and thrive in a highly competitive landscape.

Benefits of Market Consolidation and M&A Activity:

  • Enhanced product portfolios and expanded service offerings
  • Increased market share and brand recognition
  • Access to new customer segments and geographical markets
  • Streamlined operations and improved cost efficiencies
  • Cross-pollination of talent, expertise, and technologies
  • Accelerated innovation and development of advanced features

This consolidation not only benefits the acquiring companies but also presents new opportunities for customers. With stronger market players and a wider range of solutions, businesses can choose from a diverse portfolio of digital signage software providers, offering tailored solutions to meet their specific needs.

The Leading Digital Signage Players

When it comes to digital signage software companies, a few stand out as the leaders in the industry. In 2023, Stratacache, Samsung Magicinfo, and Uniguest are at the forefront, offering innovative solutions to enhance business communications.

Stratacache claims the top spot with an impressive 3.3 million licenses. Their extensive customer base is a testament to their commitment to delivering high-quality digital signage software that meets the diverse needs of various industries.

Samsung Magicinfo, originally a small signage solution, has evolved into a comprehensive CMS suite. With a focus on user-friendly features and scalability, Samsung Magicinfo has gained popularity and continued growth in the market.

Uniguest, a leading provider of digital signage and digital engagement technologies, holds a strong presence and ranks third among the top digital signage software companies. With more than 800,000 active licenses, Uniguest offers a range of features and services to effectively engage audiences.

Comparison of the Leading Digital Signage Players

CompanyActive LicensesKey Features
Stratacache3.3 millionExtensive customer base, diverse industry solutions
Samsung MagicinfoN/AUser-friendly features, scalable CMS suite
Uniguest800,000Digital signage and engagement technologies

These leading digital signage software companies play a crucial role in shaping the industry’s future and enabling businesses to effectively communicate their messages.

The Importance of Content Management

A key component of digital signage software is content management, which plays a crucial role in the effective display of custom advertisements on digital screens. Content management systems (CMS) provided by leading digital signage companies enable users to create, store, schedule, monitor, and present their content in a visually appealing manner.

CMS providers offer a range of features that empower users to upload original images, videos, or modify templates provided within the software. With user-friendly interfaces and intuitive controls, users can easily organize and manage their content libraries, ensuring seamless integration with their digital displays.

Customization and Flexibility

Content management systems allow businesses to tailor their messaging to specific target audiences and capture their attention effectively. By offering a range of customizable options, CMS providers enable users to create engaging and dynamic content that aligns with their brand identity and communication goals.

“Digital signage CMS providers offer powerful customization options that allow businesses to tailor their messaging to specific target audiences and deliver impactful content.”

Scheduling and Targeted Delivery

One significant advantage of content management systems is the ability to schedule content according to specific timeframes and target audiences. With robust scheduling features, users can ensure that their content is displayed at optimal times, maximizing engagement and impact.

This targeted delivery allows businesses to reach the right audience at the right time, ensuring that their messages are seen by the intended viewers. Whether it’s displaying lunch specials during peak hours or promoting exclusive deals during specific events, content scheduling through CMS providers ensures efficient content distribution.

Having a reliable and user-friendly content management system is vital to maximize the potential of digital signage software. It enables businesses to create, organize, and deliver customized content that captures the attention of their target audience and achieves their communication objectives.

Benefits of Cloud-Based Digital Signage Solutions

Cloud-based digital signage solutions offer numerous advantages over traditional desktop signage systems. By leveraging the power of the cloud, businesses can enjoy increased flexibility, seamless remote access, and improved ROI.

Advantages of Cloud-Based Solutions:

  • Remote Access: Cloud-based digital signage software allows users to manage and update content from anywhere, at any time. This eliminates the need for physical access to each individual device, making content management more efficient and convenient.
  • Flexibility: With cloud-based solutions, content can be easily changed and updated remotely, ensuring that businesses can deliver relevant and timely information to their target audience. This flexibility enables businesses to adapt their messaging quickly, improving communication and customer engagement.
  • Cost-Effectiveness: Cloud-based digital signage solutions eliminate the need for expensive on-site servers and maintenance. Businesses can leverage the scalability of the cloud, paying only for the resources they need, which results in significant cost savings over time.
  • Compact and Easy to Install: Cloud-based digital signage solutions often use small, compact devices that are easy to install. These devices can be seamlessly integrated into existing infrastructure or mounted in strategic locations without occupying valuable space.
  • Scalability: Cloud-based solutions are highly scalable, allowing businesses to easily expand their digital signage network as their needs grow. Whether it’s adding new screens or locations, cloud-based solutions can accommodate the expanding requirements of any business.

By harnessing the advantages of cloud-based digital signage software, businesses can enhance their communication strategies, streamline content management, and improve the overall effectiveness of their digital signage networks.

“Cloud-based digital signage solutions provide businesses with the flexibility to update content remotely, resulting in improved communication and customer engagement.”

To illustrate the benefits of cloud-based digital signage solutions, let’s take a look at a comparison between cloud-based and non-digital signage systems:

AdvantagesCloud-Based Digital SignageNon-Digital Signage
Remote Access

Key Considerations When Selecting Digital Signage Software

When it comes to choosing digital signage software, there are several key factors to consider in order to find the right solution for your organization. Whether you are a small business owner or a large enterprise, the following considerations will help guide your decision-making process:

Type of Content

First and foremost, think about the type of content you want to display on your digital signs. Will you primarily be showing images, videos, or a combination of both? Some software is more specialized in certain types of content, so it’s important to choose a solution that aligns with your specific needs.

Touchscreen Functionality

If you envision incorporating touchscreen functionality into your digital signage displays, make sure to select a software that supports this feature. Touchscreen functionality can greatly enhance user engagement and interactivity, providing a more immersive experience for your audience.

Cloud-Based vs. On-Premise

Consider whether a cloud-based or on-premise solution is more suitable for your organization. Cloud-based software offers the advantage of remote access and easy scalability, while on-premise software provides more control and security. Evaluate your IT infrastructure and resources to determine which deployment model aligns with your needs.

Pricing Models

It’s important to carefully evaluate the pricing models offered by different digital signage software providers. Some may charge a one-time fee, while others have a subscription-based model. Take into account not only the upfront cost but also any additional charges for updates, support, or licensing.

Inclusion of a Digital Signage Player

Check whether the digital signage software package includes a digital signage player or if it requires a separate purchase. The player is the hardware component that actually runs the software and displays the content on your screens. Choosing a software package that includes a compatible player can help simplify the setup process and ensure seamless integration.

By considering these key factors when selecting digital signage software, you can make an informed decision that aligns with your organization’s goals and requirements.

Pricing Models for Digital Signage Software

When considering digital signage software, one of the key factors to take into account is pricing. The cost of digital signage software can vary significantly depending on the deployment model chosen, whether it’s web-based or on-premise.

Web-based Solutions: Also known as Software-as-a-Service (SaaS), web-based digital signage software offers several advantages when it comes to pricing. These solutions are typically less expensive upfront, as they often operate on a subscription-based model. Instead of investing in hardware and software licenses, users pay a monthly or annual fee to access the software online. This makes web-based solutions an attractive option for businesses with budget constraints or those looking for a more cost-effective solution. Additionally, web-based software allows for remote updates and management, eliminating the need for costly on-site visits.

On-premise Solutions: On-premise digital signage software, on the other hand, involves purchasing and hosting the software directly on your organization’s servers or hardware. This deployment model can be more suitable for larger companies that have the necessary IT resources and infrastructure in place. While on-premise solutions offer greater control and customization options, they can be more expensive both in terms of upfront costs and ongoing maintenance. The costs associated with hardware, software licenses, and hardware updates should be carefully considered before opting for an on-premise solution.

Web-based vs. On-premise: A Cost Comparison

To better understand the cost implications of web-based and on-premise digital signage software, let’s take a look at a hypothetical scenario:

Web-based (SaaS)On-premise
Upfront CostsLowHigh
Ongoing CostsMonthly or Annual Subscription FeeMaintenance, Updates, and Hardware Costs
ScalabilityFlexible and ScalableRequires Additional Hardware for Scalability
Remote ManagementFull Remote Access and ControlMay Require On-site Maintenance

As seen in the table above, web-based solutions generally have lower upfront costs and offer greater scalability and remote management capabilities. On the other hand, on-premise solutions require higher upfront investments and ongoing maintenance costs. The choice between web-based and on-premise solutions ultimately depends on your organization’s specific needs, budget, and resources.

It’s important to note that pricing models for digital signage software can vary across different providers. Some providers may offer additional features or support packages that can impact the overall cost. When considering digital signage software for your business, it’s recommended to request pricing information from multiple providers and compare the offerings to find the best fit for your organization’s requirements and budget.

Luna Screens: User-Friendly Cloud-Based Digital Signage Solution

When it comes to cloud-based digital signage solutions, Luna Screens stands out as a user-friendly and powerful option. With its intuitive interface and impressive feature set, Luna Screens provides businesses with the tools they need to create dynamic and engaging content for their digital displays.

One of the key advantages of Luna Screens is its remote access capabilities. By leveraging the cloud, users can easily manage and update their digital signage content from anywhere at any time. Whether you need to make a last-minute announcement or schedule a new advertisement, Luna Screens gives you the flexibility to do so without being physically present.

Another noteworthy feature of Luna Screens is its powerful scheduling capabilities. With a comprehensive set of rules and options, users can schedule content to display at specific times or under certain conditions. This level of customization allows businesses to tailor their messaging and target specific audiences effectively.

A User-Friendly Interface

Luna Screens boasts a user-friendly interface that simplifies the content creation and management process. Its drag-and-drop functionality makes it easy to design visually appealing layouts for your digital displays, while pre-designed templates provide a starting point for those who prefer a quicker approach. Furthermore, the ability to preview screens before deploying them ensures a seamless and professional display of content.

“With Luna Screens, we were able to easily convert our existing screens into a coordinated digital signage network. The user-friendly interface allowed us to create engaging content that captures the attention of our customers. The remote access feature is especially useful as it saves us time and ensures our messaging is always up to date.” – John Smith, Marketing Director at XYZ Corporation

In addition to its user-friendly interface, Luna Screens offers competitive pricing options based on the number of screens. This allows businesses of all sizes to benefit from the power of cloud-based digital signage without breaking the bank. Whether you have a handful of screens or an extensive network across multiple locations, Luna Screens has a pricing plan to fit your needs.

To complement its impressive array of features, Luna Screens provides excellent customer support. Their dedicated support team is readily available to assist users with any questions or technical issues they may encounter. This level of support ensures a smooth and hassle-free experience throughout the implementation and usage of Luna Screens.

Overall, Luna Screens is a top choice for businesses seeking a user-friendly cloud-based digital signage solution. With its remote access capabilities, powerful scheduling, and competitive pricing options, Luna Screens empowers businesses to create impactful and visually engaging digital displays that captivate audiences and drive results.

TelemetryTV: Cloud-Based Solution with Third-Party App Integration

TelemetryTV is an innovative cloud-based digital signage platform that offers seamless integration with over 70 turn-key apps. This powerful feature allows users to display real-time web content and create interactive experiences within their digital signage networks. With TelemetryTV, businesses can elevate their communication strategies and engage with their audience in new and exciting ways.

One of the key advantages of TelemetryTV is its suitability for large-scale deployments, particularly in industries such as point-of-care and healthcare. The platform’s robust infrastructure and reliable performance make it an ideal choice for organizations that require highly responsive and visually captivating digital signage solutions.

With TelemetryTV, users can take advantage of features like screen hierarchy and remote access, enabling comprehensive control and management of their digital signage networks. This flexibility empowers businesses to tailor their digital displays to specific locations, target audiences, or operational requirements, ensuring maximum impact and relevance.

Key Features of TelemetryTVBenefits for Businesses
Integration with over 70 turn-key appsEnhanced display capabilities with real-time web content
Screen hierarchy and remote accessEfficient control and management of digital signage networks
Large-scale deployment suitabilityScalable solutions for businesses in various industries

TelemetryTV understands the importance of interactive experiences in modern digital signage. By offering third-party app integration, businesses can create captivating and dynamic displays that captivate their audience. Whether it’s integrating social media feeds, weather updates, or live news tickers, TelemetryTV puts the power of customization at your fingertips.

“TelemetryTV has transformed the way we communicate with our customers. The integration with third-party apps has allowed us to display real-time information and create engaging experiences that leave a lasting impression. It’s a game-changer for our digital signage strategy!” – John Smith, Marketing Director

TelemetryTV’s commitment to delivering comprehensive and user-friendly solutions has made it a leading provider in the digital signage industry. It continues to evolve and innovate, empowering businesses to leverage the full potential of cloud-based digital signage and app integration.

ScreenCloud: All-in-One Digital Signage OS

ScreenCloud is an all-in-one digital signage operating system that provides comprehensive solutions for managing digital signs. With its powerful features and user-friendly interface, ScreenCloud offers a seamless experience in content management and app integration.

One of the key advantages of ScreenCloud is its easy app integration capability. Users can access a wide range of third-party apps from the app marketplace, allowing them to enhance the functionality of their digital signage displays. Whether it’s displaying live social media feeds, weather updates, or interactive content, ScreenCloud’s app marketplace offers endless possibilities to engage and inform viewers.

Customizable content templates are another notable feature offered by ScreenCloud. Users can choose from a variety of professionally designed templates or create their own customized content to match their brand identity. This flexibility enables businesses to deliver consistent and visually appealing messages across all digital signage displays.

In addition, ScreenCloud provides centralized governance, giving users centralized control and management over their digital signage network. This simplifies the process of updating and scheduling content, ensuring that the right message reaches the right audience at the right time.

ScreenCloud caters to various industries, making it suitable for both employee-facing and customer-facing screens. From retail and hospitality to healthcare and corporate environments, ScreenCloud offers a versatile solution that can meet the unique needs of different businesses.

By offering an all-in-one digital signage operating system, ScreenCloud provides businesses with the tools they need to create engaging and impactful digital displays. With its seamless content management, app integration, and customizable templates, ScreenCloud empowers businesses to capture the attention of their target audience and deliver dynamic visual experiences.


After exploring the digital signage software market, it is clear that top providers like Stratacache, Samsung Magicinfo, and Uniguest are leading the industry. As the market continues to grow and consolidate, businesses can benefit from the flexibility and scalability offered by cloud-based solutions. These solutions allow for easy content management and app integration, enabling businesses to engage their audiences effectively.

When choosing the right digital signage software, it is crucial to consider pricing models, deployment options, and the specific needs of your organization. Evaluate whether a web-based or on-premise solution is more suitable and whether touch screen functionality is necessary. By carefully assessing your requirements, you can select a solution that aligns with your business goals and maximizes your return on investment.

To make an informed decision, take advantage of free trials and demos offered by top digital signage software providers. This allows you to experience the software firsthand and assess its user-friendliness, features, and compatibility with your existing systems. Additionally, consider the level of customer support provided by the software provider, as responsive and helpful support can greatly enhance your experience.

In summary, when choosing a digital signage software solution, keep in mind the leading providers, the benefits of cloud-based platforms, the importance of content management, and the need for app integration. By carefully evaluating these factors and considering your organization’s unique requirements and budget, you can confidently select the right digital signage software that meets your business objectives and effectively engages your audience.


What are the top digital signage software companies in 2023?

The top digital signage software companies in 2023 include Stratacache, Samsung Magicinfo, and Uniguest.

Why are many digital signage software providers transitioning to cloud-based CMS platforms?

Many digital signage software providers are transitioning to cloud-based CMS platforms due to the growing need for IT security certification and stricter requirements.

Is the digital signage software market experiencing consolidation?

Yes, the digital signage software market is experiencing consolidation, with integrators and ISVs acquiring smaller companies to strengthen their portfolios and expand their install base.

Who are the leading digital signage players?

The leading digital signage players include Stratacache, Samsung Magicinfo, and Uniguest.

What is the importance of content management in digital signage software?

Content management is a key component of digital signage software as it allows users to create, store, schedule, monitor, and display custom advertisements on digital displays.

What are the benefits of cloud-based digital signage solutions?

Cloud-based digital signage solutions offer flexibility, scalability, remote access, and higher return on investment compared to non-digital signage systems.

What factors should be considered when selecting digital signage software?

Factors such as the type of content, touchscreen functionality, and deployment options (cloud-based or on-premise) should be considered when selecting digital signage software.

How do pricing models for digital signage software vary?

Pricing models for digital signage software vary depending on the deployment model chosen, with web-based solutions typically being less expensive upfront.

What is Luna Screens and what features does it offer?

Luna Screens is a cloud-based digital signage solution that offers user-friendly features such as screen previews, remote access, and powerful scheduling with rules.

What is TelemetryTV and what makes it a standout solution?

TelemetryTV is a cloud-based digital signage platform that offers integration with over 70 turn-key apps, allowing users to display real-time web content and create interactive experiences.

What is ScreenCloud and what features does it offer?

ScreenCloud is an operating system for managing digital signs, offering features such as easy app integration, customizable content templates, and centralized governance.

What should I consider when choosing the right digital signage software?

When choosing the right digital signage software, it’s important to evaluate key factors such as the specific needs of your organization, touchscreen functionality, and pricing models.